Native American Hip Hop Artist/Activist/Entrepreneur/Actor Announces

New Footwear Line, CD, Book, Film Company,

College Lectures, and Much, Much More

September 23, 2010

Media Contact:
Carmen Davis –


The year 2010 has been a busy one for hip hop artist/entrepreneur/motivational speaker/actor Litefoot. Litefoot, who is an enrolled member of the Cherokee Nation of Oklahoma, has an array of new projects.He will debut his new abORIGINAL FOOTwear line, the Litefoot sneaker this October. With the launch of the Litefoot” sneaker, Litefoot becomes the first Native American actor or musician to create a branded line of sneakers. The footwear line is a joint venture collaboration with Sole Nation Health, an American Indian owned footwear company.  The Litefoot sneaker will be distributed throughout North America to Tribal Nations as well as thru normalretail outlets and online via

Litefoot, who launched the Native Style Clothing brand ( <>) in 2001, is also expanding its retail presence throughout North America and venturing into brand-specific marketing products for casino resort properties and for Native organizations and events. Native Style Clothing creates apparel featuring iconic contemporary Native designs.

Ever expanding his outreach, Litefoot has recently started work on an inspirational book, The Medicine of Prayer, detailing key events from his journey’s throughout Indian Country over the last twenty years. The Medicine of Prayer will be self published. The Medicine of Prayer will be completed and available as an e-book and available as a paperback via <> on October 11, 2010. The Medicine of Prayer will also be available in late October on Apple’s ibookstore so it can be read via the Apple iPhone or iPad.

Litefoot continues to use his music to educate people about the Native American experience. In fact, his lyrics are now being used to teach high school and college-level students throughout the United States and as far away as Germany about historical and contemporary Native American issues and views.  And he has lectured at various colleges throughout the United States including Virginia Polytechnic College and State University to Sitting Bull College. Most recently he spoke at Virginia Tech, on April 29, 2010, addressing the topic of “Building bridges between the Native American and African American communities.”  Litefoot’s entire lecture at Virginia Tech will soon be available on DVD. In addition to the college circuit, Litefoot also spends a great amount of time each year speakingholding workshops and performing concerts for elementary and high school students throughout North America.

Litefoot’s latest CD The Testament, his 11th to date, will be released November 11, 2010. The CD will consist of 11 new songs and include a free bonus disc of20 re-mastered Litefoot songs entitled, “Conscious Cutz”. He will also release an 11 album box set of his musical catalog entitled, “The Lite Years” on December 11, 2010. All albums will be released on Litefoots own Red Vinyl Records and available via digital download or as compact discs

In other Litefoot Music news, the music video for his current single “My Chick” has received almost 300,000 views on YouTube.

By October of this year -Litefoot will complete the fifth year of the five year long “Reach The Rez Tour” which will have travelled over 150,000 miles to nearly 400 American Indian Communities since 2005. The effort has served as the largest program of proactive outreach to Native American communities in the history of the United States of America.

On the Hollywood front, Litefoot, who has starred in various feature films including, Indian in the Cupbord and who has done several television guest appearances, just started a film production company that currently is developing a feature film script. The company will also serve as a production entity for various upcoming film projects.

Litefoot has also served in the past as the co-chair of the National Indian Gaming Association’s American Indian Business Network. He’s served as Vice-President of Native Affairs for the Triple Five Group, owners of the world’s largest retail shopping malls; the Mall of America and the West Edmonton Mall.

Litefoot Enterprises, LLC also serves to create economic opportunities for the Native American community by bridging the gap between Tribes and their partners. Litefoot Enterprises’ past and present project portfolio includes activity in real estate development, gaming, hospitality, “green” initiatives and wealth management.

For more information: visit <>.

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